• Summary

    17 years of experience in Technology and Engineering Fields, and 10 years of experience in Project and Business leadership roles. Specialist in Technical Product Management and Technical Program Strategy. A track record in shaping innovations, support chain development, technical evangelism, market/data analysis and process improvement. Proficient in understanding of engineering concepts and attributed business benefits. Skilled in project management, product development, marketing strategy, disaster recovery, technical translation and project negotiation. Organizational and business acumen with a passion for inclusive, proactive teamwork.


    Want to contact me right now? : https://earn.com/farrst/

  • Experience

    VP of Data Sciences


    VP of Data, Technology and Innovation



    Act as Agency representative when dealing with DataSciences product teams, act as CTO when dealing with agencies.


    Link to Primary Website


    Technical Program Manager (ATP) 2015-2017

    Product Manager (Audience Studio) 2017

    Program Manager for "ATP" (Audience Targeting Platform).

    A platform for target linear TV campaigns.

    Great Explanation of ATP


    Future Improvements in ATP


    Product Manger for Campaign Analytics for the entire Audience Studio suite.

    Public Website

    ATP, NBCUx (Programmatic Digital), NBCUx (Programmatic Linear),NBCU+ (Addressable), Social Sync and Audience Targeted Digital.

    Wall Street Journal talks Audience Studio


    Crius Energy, LLC

    Senior Business Analyst 2014 - 2015 (Contractor)

    Through an innovative family of brands strategy and a multi-channel marketing approach, Crius Energy (TSX: KWH) has become one of the largest independent energy retailers in the United States.

    • Medium between the business stakeholders, IT project management teams and development teams
    • Lead and Mentored to junior staff members to becoming Business Analysts, or Project Managers
    • Inception-to-Production Release of internal W9 Submission Portal
    • Involved in major projects like Merger and Alliance agreements, and integration thereof.
    • Inception-to-Launch of Credit Check Process Controls
    • Inception Documentation and management thereof for New Promotions Management System Attributes


    Principal Product Manager 2014

    Criterion (formerly PerfectSoftware) is a leading provider of comprehensive, integrated, flexible, Cloud-SAAS based, human resource & payroll solutions.

    • Primary driver for new HCM/HRIS product development (MySQL + SCALA + Sencha ExtJS)
      • HR Product Alpha Release successfully launched in August 2014
    • Primary Reviewer for existing project (.NET + SQL Server)
    • Competitive Analysis of competing products and Market Identifier
    • Built, Managed and maintained a strong development team
    • Aligning marketing strategy with business requirements.

    Moved to the USA  (End of 2013)

    US Permanent Resident / Greencard Holder


    Senior Business Analyst 2012 - 2013

    SmartParking (ASX: SPZ) is innovative growth company that implements remote parking technology. Operations have expanded to cover New Zealand, Australia and UK. Currently have installations all around the world including within USA.

    - Under the CTO, Managed the product development pipeline to ensure on time and quality tested product launches.
    - Developed technical documentation/media for Sales and Service Support.
    - Gatekeeper for change requests and change management. SDLC architect.
    - Lead cross-functional matrix team for overall project management.
    - Test analytics and data science to extract problematic trends and risk analysis.
    - Support R&D with market and application analysis for potential new product.
    - Improved SDLC to more transparent operation

    CSE - W Arthur Fisher Limited

    Principal Engineer/Analyst 2009 - 2012

    W Arthur Fisher (circa 1927) is a leader in Automation of Industrial Plant. I was originally employed as a System Engineer for their PLC (programmable logic controllers), HMI (Human Machine Interfaces) and RTU (remote telemetry units).

    - Completed successful engineering projects in Telemetry, SCADA and Control Systems.
    - Progressed to Market Analyst Role to evaluate system products for market opportunities
    - Lead Systems Engineering Teams and Integration Project Management
    - Design and consulted on Industrial Technologies and solutions for various industries such as; Water Treatment, Smelting and Food/Drug Manufacturing.

    Schneider Electric

    Senior Systems Engineer 2008 - 2009

    SCADAGroup was a global leader in telemetry. They were purchased by Schneider Electric in 2009.

    HV Power

    Engineering, Quality Control, Sales and Marketing 2006 - 2008

    HV Power is the sole distributor for top branded power generation and distribution equipment (Siemens PT&D, A.Eberle, GarrettCom, Electro-Industries and Reyrolle) equipment into New Zealand.

    - Negotiated Contractual terms, and ensured compliance to terms, with U.S. and German Based Manufacturers.
    - Proposed Power Solutions and Service Agreements for End Users in New Zealand.
    - Managed and Developed Logistics and Quality Processes to ensure flawless delivery.
    - Developed technical sales material and customer presentations to support sales team.
    - Territory Manager for entire southern region of New Zealand.

    Reynolds Group Ltd

    Technical Support Manager 2005 - 2006

    Reynolds Group Ltd (RGL) was the sole supply chain for all Lynx (Danaher NYSE: DHR) and Avery Dennison (NYSE: AVY) labelling and coding machines into the New Zealand Market.

    - Progressed from Service Technician to Team Lead of 13 Technical Professionals.
    - Managed all support service delivery. Including scheduling and trouble shooting for client based equipment.
    - Front Line Representative to customers
    - Known to be Action oriented, responsive, and client focused with effective problem solving. Strong, positive post sale experience with customer base.
    - Project Management for multiple teams throughout entire product lifecycle.
    - Turned loss making department into a profit making department within 4 months via product alignment.


    Freelance Contractor 1999 - 2005

    Business: Strategy, Marketing, HRM, Operations, Investment consulting also Staff Management
    I.T.: Networking, SCADA and Telemetry, Desktop and Software (application and programming)
    Engineering: Electrical, Electronic, Software, Control consulting and Project Management.
    Design: Concepts, development and spatial design.

    Customers Include; Rakon (NZX: RAK), Mitre 10, EllisCo, Freedom Pipejacking, Spectra Resources, Ellis Co







    Stewart is a friendly, helpful and useful individual. I appreciate the effort he put forward in assisting the hardware and software development teams in aligning their goals. He was an effective interface between the R&D department and the less technical departments of SmartParking. He was always cheerful and was well-liked by everybody.

    He clearly has a passion for advanced technology and business strategy, that is quite refreshing


    — Roly Rogers

    (CTO SmartParking)

  • Education

    Auckland University of Technology

    Strategic Decision Making, Masters of Business Administration

    The Auckland University of Technology is a university in New Zealand. AUT was originally founded in 1895.

    In addition to teaching, they have a strong focus on innovative research in areas such as biotechnology, artificial intelligence and nutrition.

    As a result, their graduates enter the work force able to challenge routine thinking and provide innovative solutions to industry.

    Auckland University of Technology

    Electronics, Software, Control Systems, Bachelor of Engineering